Keep Your Message on the Move
Your customers are in constant motion. Radio and the Internet are the mediums that follow them throughout the day – from the bedside radio alarm in the morning to their computers at home and at work. Radio and online advertising are the most cost-efficient and effective way of getting your message to all your potential customers in Indiana.
The Voice of Indiana
Network Indiana is the only true statewide medium. We are Indiana’s only news, talk, and sports network providing you the ability to reach nearly all of Indiana through a single source. Network Indiana is where Hoosiers tune for compelling news and information, statewide sports talk programming, high school sports, Indiana Pacers and Indianapolis Colts, and much more.
We’ve Got You Covered
Network Indiana can get your message to listeners in all 92 counties in Indiana and beyond at a fraction of what it costs to buy stations individually. With nearly 30% of the state’s population living outside the metropolitan areas, reaching your potential customers can be very difficult. Every week Network Indiana reaches nearly 1.6 million Hoosiers with great radio stations both in the metro areas as well as those hard to reach rural areas
Rural Lifestyler
It’s hard to truly define the rural lifestyler. Is it a hobby farmer who has moved out to the country to get away from it all? Or perhaps it’s the successful small-town businessman who prefers the tempo and pace of his hometown community? Is it the farmer and his family who nourish the land for a living? Or is it the successful corporate executive who commutes daily to work at a great distance so he can return to his edge city abode for tranquility?
Well, it’s all of them.
We define the rural lifestyler by the land he or she owns. The preferred definition of the Rural lifestyler is a landowner of three (3) or more acres of land. This group is also known as Large Property Owners (LPO).
Is this a significant number of people? Yes, Rural Lifestylers is a large market.
- 27,052,940 households
- 69,126,313 est. rural lifestyle population
- 51,600,097 18+ population
More than 1 in 4 HH in the US are not in a city or town. For these important consumers, their property determines their interests, hobbies, and how they use their disposable income. They may grow crops, raise livestock, or just escape to the wilderness for entertainment. They are the key buyers of power equipment and index extremely high in a number of consumer purchasing categories.
And they spend money.
- Over 90% of them own a pickup or SUV.
- Nearly 1/3 of them own an ATV or MUV.
- 87% of Rural Lifestylers can name the radio stations they listen to.*
- 45 million 18+ rural lifestyle (88%) adults are frequent radio listeners.*
